By: Adhil Patel
A good read, thanks Joel. I fear you are correct, that most marketers are unaware of how dynamic their markets are, as we have been obsessed with our aggregates for too long, and they of course hide a...
View ArticleBy: Alison Sturm
Joel, I appreciated your article on Loyalty data. I am working on a hypothesis that satisfaction/loyalty data in the software technology sector is not comparable to other industries due to ongoing...
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